PURE MICHIGAN
Speaker: David Lorenz, Vice President of Travel Michigan
Join us for an engaging presentation on the Pure Michigan ad campaigns, a sneak peek of ads we will see in 2017 and how your business can become involved in the Pure Michigan movement. As well, David will speak on a recent study that show that more people are opting to let their vacation days go to waste or to cash them in. Surprisingly, the largest sector of employees doing so are millennials. Vacation days are meant to be days set aside for rest and valuable family time. Taking vacation is good for your soul, good for business and good for the local economy. This breakfast topic comes at the perfect time as we should be booking our family vacations and destinations now!
Dave Lorenz serves as Vice President of Travel Michigan where he is responsible for leading the state’s tourism branding, advertising and public relations efforts; overseeing the award-winning Pure Michigan tourism campaign, and, coordinating overall statewide tourism initiatives.
He previously led Travel Michigan's efforts in the areas of international marketing, packaged travel, conventions and meetings, industry relations, golf and sports-event promotion. Prior to coming to Travel Michigan in October 2002, Mr. Lorenz was the Manager, Partnerships and Promotions, for Meijer, Inc., where he was responsible for the facilitation of collaborative marketing programs with key consumer goods manufacturers such as Nabisco, Kraft, Kellogg’s, General Mills, Coca-Cola, Disney and Mattel.
He also has 14 years' experience in radio broadcasting in roles varying from announcer and news reporter to numerous management positions.
David Lorenz attended Western Michigan University. He lives in Norton Shores with his wife, Roberta.
February Good Morning Livingston is sponsored by First National Bank Wealth Management Invest Corporation
Chamber Members: Save time at registration when you purchase an annual subscription to Good Morning Livingston, and receive a program coupon to share. Subscriptions are transferable. Your $160 subscription gets you all eight GML programs in the series. Past subscribers must re-submit a new form each year.
Tuesday Feb 14, 2017
7:30 AM - 9:00 AM EST
Tuesday, February 14, 2017
7:30 a.m.
Cleary University
Johnson Center
3750 Cleary Drive, Howell
Members, pre-registered: $20
Members, at the door: $25
Non-Members/Guests: $30
Please note, reservations are binding
Subscriptions must be submitted each year
Janie Willsmore
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