A referral may be the closest thing to a “shortcut” in today’s job market, and a new Express Employment Professionals-Harris Poll survey shows just how powerful that endorsement can be. A striking 90% of U.S. hiring managers say employee referrals make hiring more efficient, and 91% say a strong internal reference can open doors that would otherwise stay closed.
Yet despite its impact, most job seekers aren’t tapping into it.
A referral does more than boost visibility. It fundamentally changes how hiring managers perceive a candidate.
In a crowded labor market, a single name can be the difference between getting noticed and getting overlooked.
But while referrals can be a deciding factor for hiring managers, job seekers rarely recognize their value. Only 40% believe a referral helps them stand out, revealing a significant disconnect between how influence is perceived on each side of the hiring process.
Hiring managers value referrals, but they also value authenticity.
The power of a referral doesn’t begin when a candidate needs a job. It begins long before that through trust, history and genuine connection.
Even with its undeniable impact, hiring managers are realistic about the boundaries of a referral.
Referrals open doors, but they don’t replace a true assessment of skills, culture or potential. They accelerate opportunity, not guarantee it.
“Referrals have always carried weight, but what this data shows is that they carry responsibility too,” said Bob Funk Jr., CEO, President and Chairman of Express Employment International. “The strongest recommendations come from relationships built on consistency and genuine connection, not convenience. When people invest in each other over time, they create opportunities that no algorithm can match. A referral isn’t just a name on an email. It’s trust earned through showing up. That’s what moves careers forward.”
Discover more research and real-world workforce trends from the America Employed series at ExpressPros.com/Newsroom.
The Job Insights survey was conducted online within the United States by The Harris Poll on behalf of Express Employment Professionals from Nov. 3 to 19, 2025, among 1,002 U.S. hiring decision-makers.
The Job Seeker Report was conducted online within the United States by The Harris Poll on behalf of Express Employment Professionals from Nov. 7 to 20, 2025, among 1,003 adults ages 18 and older.
For full survey methodologies, please contact Sheena.Hollander@ExpressPros.com, Director of Corporate Communications & PR.