Comcast Brings 90 Foot Xfinity Hot Air Balloon to Michigan Challenge Balloonfest

Comcast Brings 90-Foot Xfinity Hot Air Balloon to Michigan Challenge Balloonfest for First Time
 
Immersive brand experience debuts at Howell’s signature summer event, connecting customers through technology and community
 
HOWELL, Mich. (June 24, 2026) — Comcast today announced it will make its Michigan debut of the Xfinity hot air balloon at the 41st Annual Michigan Challenge Balloonfest, taking place June 26–28 in Howell. Appearing for the first time in the state, the nearly 90-foot-tall balloon will be a centerpiece at Michigan’s largest hot air balloon festival, offering attendees a memorable, immersive experience.
 
“The Michigan Challenge Balloonfest gives us a special opportunity to connect with customers and communities in Howell and across Livingston County,” said Sonya Callahan, Vice President of Sales & Marketing at Comcast. “Bringing the Xfinity hot air balloon to Michigan for the first time reflects our commitment to delivering reliable connectivity to residents and businesses while creating memorable experiences that bring people together.”
 
Showcasing Xfinity’s “Imagine That” campaign, the balloon brings to life how Xfinity helps make everyday moments easier and more enjoyable with fast, reliable Internet, mobile, home security and entertainment that work better together. It also highlights the benefits of Xfinity Membership, which provides customers with access to exclusive perks, events and entertainment experiences – such as limited-time Minions collectible drops, including pins and t-shirts, available at 700 Xfinity stores nationwide through July 5 while supplies last in celebration of Illumination’s Minions & Monsters, premiering in theaters on July 1, 2025.
 
“On behalf of the Howell Area Chamber of Commerce and the entire Livingston County community, we thank Comcast for its continued support of the Michigan Challenge Balloonfest,” said Janelle Smith, President of the Howell Area Chamber of Commerce. “This signature event draws tens of thousands of visitors to Howell each year, delivering a strong economic impact for local businesses while remaining a cherished tradition for families and visitors alike. Partners like Comcast play an important role in helping us grow and sustain this premier community celebration.”
 
In addition to the balloon showcase, festivalgoers can experience Xfinity products firsthand and enjoy interactive activations, including a face painter and giveaways.
 
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About the Xfinity Hot Air Balloon
Standing nearly 90 feet tall and spanning 90,000 cubic feet, the Xfinity hot air balloon brings the brand to life in the sky with bold purple and silver graphics and a striking three-dimensional “X” measuring 21 feet wide by 28 feet tall. Built to carry a pilot and two passengers, the balloon was designed and constructed in Spain by Ultramagic, a world leader in special-shape hot air balloons.
 
About Comcast Corporation
Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information.
 
Media Contact:
Amy Pietzak
248-318-8906
amy_pietzak@comcast.com