Jeans for a Cause: Denim Day to Raise Awareness of Sexual Assault on April 30th

Contact: Mona Shand
mshand@lacasacenter.org
April 28, 2025
FOR IMMEDIATE RELEASE

  Howell, MI – LACASA is joining communities across the globe in observing Denim Day on Wednesday, April 30th. This annual event challenges harmful attitudes surrounding sexual violence and raises awareness of some of the reasons victims may hesitate to come forward. LACASA encourages Livingston County residents, businesses, schools, and organizations to participate by wearing denim and engaging in conversations about consent, victim blaming, and supporting survivors.
Denim Day began after a controversial Italian Supreme Court ruling in the 1990s overturned a rape conviction because the victim was wearing tight jeans, implying this meant she had consented. This sparked outrage and led to the global movement of wearing denim as a visible means of protest against the misconceptions surrounding sexual assault.
"Denim Day serves as a powerful reminder that sexual assault is never the victim's fault," said LACASA Sexual Assault Response Team Manager Sherry Boroto. "By wearing denim, we stand in solidarity with survivors and send a clear message that we will not tolerate victim blaming or the trivialization of sexual violence."
LACASA encourages the community to participate in Denim Day by:

• Wearing denim on Wednesday, April 30th.
• Starting conversations with friends, family, and colleagues about consent and sexual assault awareness.
• Sharing information about Denim Day and sexual assault prevention on social media using the hashtags #DenimDay, #LACASA, #LivCoDenimDay, and #SupportSurvivors
• Learning more about sexual assault prevention and survivor support resources available at LACASA by visiting lacasacenter.org and denimday.org

LACASA provides a range of free and confidential services to survivors of sexual violence domestic violence, and child abuse in Livingston County, as well as education, prevention, and outreach programs throughout the community.
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